Do you know what a buyer persona is and how to create one? If you are thinking of creating and launching a product or have started working as an affiliate , you need to know who your buyers are. Knowing and understanding who has already bought or is going to buy your products is essential to optimize your results and create more assertive content . Otherwise, you will be creating content that does not speak to your buyers. And when that happens, they are unlikely to be interested in doing business with you and your brand. So, when it comes to working with content marketing, the key to success is studying the best strategies for buyer personas to learn about your product or service. And one of them is being able to define well who your target audience is in order to create useful content from that. But in an increasingly competitive market, it is not enough to have general information about the public, such as age, location and income. Especially if you have decided to invest in a very specific niche. And that is where the buyer person is. This works as a synthesis of the ideal buyer profile, bringing together common characteristics, habits, desires and objections in your real customers. Based on this information, it is easier to make safer decisions based on reality.
In this post, we will teach you how to build one or more buyer personas (avatars) for your digital business, in order to better target your ads and create more engaging content. You want to know more? So keep reading! See what you will learn: Post index Menu Index What is a buyer persona or avatar? What is the difference between buyer persona and target audience? Why do you need to create a buyer persona? How to create a buyer person? How to create a buyer 工作职能邮件数据库 persona without having clients? How to apply your buyer person in a marketing strategy? Back to index After reading this post, we are sure that you will be able to create the buyer persona for your own business. We see it? VIDEO | BUYER PERSONA: how to create one for your business? | Hotmart Tips What is a buyer persona or avatar? Buyer persona or even avatar can be defined as a semi-fictional representation of your ideal client. It is based on real information about the behavior and demographic characteristics of a brand's customers. But what does this mean in practice? Well, the buyer persona is a kind of character, with a name, age, personal history, motivations, dreams, goals, challenges and concerns. Like a real person. But, unlike a fictional character, the avatar is created based on the data of the public that the company wants to reach. Creating a buyer persona allows you to have a clearer and more accurate idea of who your ideal customers are, what they like, the problems they face and what they are looking for. With all this information, you can find the ideal tone to interact with buyer personas and you can even think about the most attractive tools and designs for them, such as colors and images. But that is not all. With more specific data about potential customers, you'll be able to understand their pains and fears more accurately. Thus, you can offer the most appropriate solutions. What is the difference between buyer persona and target audience?
Well, if you've made it this far, you might be wondering what the difference is between a buyer persona and a target audience , right? Don't worry, this is a very common question, as the two concepts are relatively similar. However, they are not synonyms! Knowing who is the public that your business wants to reach is important. But there are differences between buyer personas and target audiences that are crucial to better understanding the needs of those looking for your business. Look at these: Target audiences The target audience is a broader, more general representation of the customers you want to reach . In other words, it is made up of a segment of society that has characteristics in common. To define the public, it is common to use sociodemographic criteria, such as: Education Social class Gender Age Nationality Profession In addition, it is possible to use geographical criteria, for example: Location (rural / urban, coastal / interior). So an example of a target audience would be: A man, between 25-35 years old, middle class, Spanish, lives in Segovia, has a law degree, works in a consulting company, wishes to work in another professional activity.